What makes a visual argument

For a visual argument essay, inform how an image was created. Then, you can vividly describe it. The next step is to try to understand the purpose of the artist.

You can embellish your essay by including some interesting facts about them or the piece of art itself. A visual argument is a type of argument that aims to attract an audience. It uses a written title or image to convey a particular viewpoint or an idea.

The final purpose is to persuade people and leave an impression. An individual encounters various visual arguments daily. For example, there are advertisements and protest signs as a primary method of persuasion. If you need an effective visual argument, try to implement original ideas, more or less. Add compelling facts and shocking statistics.

Illustrate your point via colorful images. We see multiple colors in the ads, social ads, and banners because it works. The same goes for social realism in photography. Cite This paper. Select a referencing style:. Copy to Clipboard Copied! Reference IvyPanda. In addition, images sometimes may reflect the values and beliefs of the culture. Thus, visuals arguments are more appealing to the public than verbal ones. Exploring the usage of the images as a way of conveying the message requires substantial research.

That is why visual rhetoric should be examined. The desire to watch a movie or a cartoon is probably familiar to everyone. Though, not everyone notices when it happens after seeing a poster. A bright advertising picture can lead to taking part in a charity event, as well. Such experiences may be shared for the majority of people. These are examples of the visual rhetoric impact. Hence, employing visual rhetoric, the author can reach different outcomes. For instance, they can induce a compassion effect, a comic effect, a tragic effect, etc.

Marketing companies often use the advantages of visual rhetoric. Each one tries to create an impressive image with appropriate supportive words. It can become an effective way for a successful product or a service promotion. Visual argument advertisements are the most effective in persuading consumers to make a purchase.

It illustrates the superiority of the Gatorade drink, among other beverages. It combines three main aspects of a successful visual add: use of colors, supernatural power, shock appeal. The developers of the given visual ad reached a perfect mix of colors.

The dominating ones of the poster are blue and green, which are generally considered to be natural ones. Nothing can be more powerful than nature.

This idea serves as the hidden message of this color combination. As a result of this color mixing technique, the ad creator reaches its primary goal—the assuring of success in the racing competition. The image illustrates the bright container with Gatorade drink that pulling away and winning the racing tournament. Moreover, it seems that the bottle with the advertised drink is reaching the sky. This detail makes the ad even more eye-appealing. The rhetorical analysis helps to understand that the trick of placing the bottle ahead of other beverages is exceptionally effective.

It persuades the audience to believe that Gatorade provides the drink takers with supernatural power. Is the piece intended for broad audiences or smaller, more esoteric groups? Origin —who designed the piece? Which company sponsored its creation and dissemination? Purpose —what is the piece trying to do? Is it asking an audience to purchase something, or to choose a particular brand over a competitor?

Is it trying to raise awareness or educate an audience? Timing and targeting —is the piece seasonal? Is it specific only to a given field or profession? Warrants —what are the underlying assumptions that the producers of the piece share with the audience?

Branding —does the producer of the piece attempt to associate the message with a particular symbol? Ralph Lauren polo player , Nike the swoosh , and Lacoste an alligator are among the pioneers of building a powerful connection between audiences and symbols.