Compelling why seminar

Building a compelling why for a change is a worthwhile effort that will lead you and your team to action. Using the model below along with our downloadable worksheet , you can work through each element in numerical order. Start with Logic, then move to Emotion, and so on. Be sure to build on each element, expanding on the content to arrive at your compelling why for change.

Start by understanding the rational, data-driven, business case for your change. These are the objective reasons and empirical evidence that support the change. Although it is essential to understand the elements in this quadrant, logic does not inspire people to action because it comes from the head instead of the heart. For example, the logic quadrant can come to life in terms ROI, invested capital, interest potential of money, solution success, and the time it will take to deliver the solution.

The emotion quadrant represents the intuitive and subjective components of change, where the head meets the heart. This is the personal connection and it always comes first during a change. It is simply human nature. Connecting the logic behind your why to emotion might include the values that anchor and drive your business, issues around safety, or building relationships.

Pictures and imagery help you clarify and simplify change. People think in pictures. Our brains are always converting information into a visual why. In pictures, we look for people places and things. To convey your complex idea as a single image, try using visualization prompts. Where do you want to go? What are the steps you will take to get there? What does progress look like? What are the benefits? The result you achieve through completing this exercise is a compelling story for your why.

Story is about synthesizing the essence of something in a narrative, along with characters and a plot. Introduce a new product or service A seminar can be an ideal showcase for a new product or service, demonstrated and explained to a captive audience in the most personal way. This content can be streamed to your website, posted and shared across social media platforms and integrated into subsequent marketing collateral e.

Add Value to existing Customer Relations Take the opportunity to add value to existing customer relations by educating clients on subjects crucial to their business, such as the implications of changing industry regulations. If you decide that hosting a seminar is right for your business, Halcyon Offices offers a truly unique venue. Contact us to find out more about our Seminar and Training facilities.

Amber Elliott. Related posts. How to accept the new normal is better than the old one? Defining success for your change initiative is a critical first step for measuring the contribution of change management to benefits realization. In this interactive webinar, Lisa Kempton and Andrew Horlick will explain the why, what, how and when of defining and measuring success. In , Prosci made important enhancements to the Prosci Methodology and delivered more advanced collaborative tools to make the methodology more accessible, actionable and effective to enable change practitioners to be more successful.

These enhancements are the culmination of a three-year journey in practitioner-centered design.