How does compete com measure traffic

Search Console will report any issues with your site, such as broken links and problems with your sitemap. Resolving these can increase the number of pages on your site that Google crawls, increasing your visibility. Search Console is also a vital tool for search analytics. You can sort all the pages on your website to see which have received the most clicks and which have been seen most often in the search engine results. If your website is constantly showing up in the search results, but not getting clicks, it suggest that you might need to update your title tag or meta description for conversions.

There are a variety of tools online for click tracking and heat maps, but one of the more commonly recommended solutions is Crazy Egg. This tool goes a step farther than Google Analytics by recording data about where on the page users are clicking and how far down the page they are scrolling.

This is an incredibly valuable way to analyze how users experience your website or landing page. Moz will also identify SEO issues with your website, such as duplicate content or missing meta descriptions, in a helpful graph. Then along came two more sites, Quantcast and Compete , saying they can do a better job than Alexa. After we pointed to them in our post, Bruce checked them, but he found they were both showing his traffic at about an eighth to a twelfth of his internal numbes.

Alarmed, and filled with renewed doubt about the reliability of his internal numbers because server logs can be unreliable too , as can Google Analytics , he called up Compete and Quantcast to find out more. Notably, both companies cooperated. Quantcast responded by offering him a tracking pixel, to be put directly on his site.

To be fair, Compete does have impressive data: It says it gets data from the surfing habits of two million people, which is more than comScore, Hitwise, Nielsen and Alexa. It takes extensive measures to ensure data is diverse — gathering it from multiple Internet and application service providers, panels and its own toolbar — all this is more than can be said for the others.

All these strengths of Compete, however, serve to underscore our point. If it really has such a industry-leading sampling, why did it go so horribly wrong with Streetfire?

We called up Compete, and asked. Paid search ads appear at the top of the page, with organic search results below. There are a few important distinctions to make between the two. Beyond those differences, organic search traffic is more likely to drive qualified leads to your site since keyword research is designed to attract people who want what you have to offer.

Growth in organic sessions over time is one of the strongest indicators of SEO performance. A month-to-month or quarter-to-quarter uptick in visitors to your site from search engines shows that your SEO performance is improving. Fortunately, all we really need is page-level data so click on Landing Page for more valuable insights.

This table breaks down how much organic traffic each of your pages is receiving. Click here to learn how. By default, landing pages are listed by the number of sessions, from highest to lowest. This view allows you to take a closer look at what content is performing well and apply what you learn to lower-performing pages.

I do want you to take a quick peek at your conversion metrics in the context of organic traffic for one reason, though. Look at the conversion rates of your most-visited pages. Consider running a conversion analysis on those pages so you can make the most of that traffic. To see which pages might need extra optimization or need to be pruned altogether, click the arrow in the sessions column to reverse the order and float your lowest-performing pages to the top of the list.

If someone finds your website by clicking a link on one of these websites, GA typically tracks that as a referral visit. Referral traffic is important because it sends potentially qualified visitors to your site from another trusted website.

These backlinks represent the opportunity to get your content in front of more people than organic search alone. If the backlinks that create referral traffic are on a credible website, that context lends further credibility to your content, just like a recommendation from a friend makes you feel more comfortable about trying a new restaurant. Just as links from reputable sources boost your credibility, low-quality links can negatively impact your search ranking.

All the more reason to keep an eye on your referral traffic. Learn more about what makes a quality backlink. First, understanding where your referral traffic is coming from helps you identify the tangential interests and habits of users clicking through to your site.

In addition to providing insights rather than raw data , the wider Glance system can direct maintenance efforts to locations that need fixing. Unlike many standalone traffic performance monitoring solutions, which can be extremely costly, Glance Performance Measures is included with the Glance Smart City Supervisory System at no additional cost.

Glance Performance Measures is fully integrated with other smart city functions to help optimize traffic performance and improve overall safety. Retiming signals and proactively addressing their maintenance needs is only one piece of a much larger puzzle when it comes to reducing traffic congestion and improving safety. Smart city technologies make it possible to access and act on data in ways that were never before possible by using new sensors and communication technology.

For example, Glance can show the real-time location and status of every connected traffic asset in a single cloud-based web application. Traffic engineers can immediately receive a notification when a signal failure or malfunction is detected, allowing them to dispatch service personnel to the exact location before citizens even notice an issue.

Smart cities are also empowering motorists, cyclists and pedestrians with new technologies to improve their safety. Eventually, the same technology could be applied to connected vehicles.