Where is chobani




















Chobani going national with lower-sugar yogurt made in Upstate NY. South Edmeston, N. Ulukaya grew up in a Kurdish dairy-farming family in Turkey and raised sheep. However, the price of going Greek is close to double that of regular yogurt. Harad says the higher cost is because of the milk used to make it. Fage, another Greek yogurt brand, averaged slightly higher prices.

Harad says the higher cost is because of the milk used to make it. Fage, another Greek yogurt brand, averaged slightly higher prices. Even though Greek yogurt is higher in protein—and, thus, better for weight loss—compared to regular yogurt, Americans still reach for a traditional yogurt nearly 50 percent of the time.

Because Greek yogurt can be made with bones and bugs. Many also add carmine to make the yogurt appear to contain more fruit than it does. Even the hugely popular Chobani brand yogurt, which is marketed as Greek yogurt, is founded by an American-Turkish businessman, Hamdi Ulukaya. So the name has stuck, and became popularly known as Greek yogurt.

Founder and CEO, Hamdi Ulukaya, grew up in Turkey and his parents owned and ran a goat, sheep and dairy farm where they made both yogurt and cheese. They lived a semi-nomadic existence as they cared for their flocks. His first foray into having a business was a company he started in called Euphrates which imported the feta cheese his parents made in Turkey.

The company barely broke even; but it was a great introduction to the food manufacturing industry. When he started Chobani in , he had that experience already under his belt. The spark for this was seeing a flyer for a closed, former Kraft manufacturing plant in rural NY that was for sale. He used a loan from the SBA to purchase it and thus, Chobani was born. He wanted to sell yogurt that was thick like the yogurt he grew up eating, as opposed to the thinner American-style yogurt that was available in stores.

While Ulukaya speaks of his time running Euphrates as some of the most difficult in his life, it provided the training ground for his success with Chobani. And this is reflected in the number of awards the company has won including:. Chobani is known for being a very values-centric company. The three most defining aspects of their culture are: innovation, giving back, and valuing people.

The company believes in giving back and advocates for others.



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